Elle editor Justine Cullen responds to breastfeeding cover controversy, Report

Elle Australia Editor Defends Controversial Subscriber-Only Breastfeeding Cover.

The Editor in Chief of Elle Australia Justine Cullen is defending her decision not to sell their now-iconic breastfeeding cover on the newsstand.

Instead the ground-breaking cover was printed on subscription copies only, amidst fears of a sales boycott or seeing the magazine pulled from shelves, sparking outrage amongst breast feeding campaigners.

In an open letter published on the magazine’s website Cullen wrote: “In an ideal world no one would have an issue with seeing breastfeeding on the cover of a magazine. But it’s not an ideal world.

“While there’s nothing provocative about breastfeeding, it is a provocative image to see on the cover of a fashion magazine, and it’s enabled us to contribute to a necessary conversation around normalizing breastfeeding and why that’s so important.”

An early edition of the title pictured model Nicole Trunfio breastfeeding her son, generating a great deal of goodwill and buzz on social media, although this was swiftly undone by the decision to fully clothe Trunfio in later editions.

Agencies/Canadajournal