Rob Thielke, president of Vern Fonk Insurance and the face behind the company’s wild TV commercials, died Sunday at the age of 50. His family said he had been battling cancer.
Rob Thielke joined Vern Fonk Insurance as an agent in 1989. He became president in 2013.
Shortly before founder Vern Fonk retired in 1995, Rob created the company’s unusual television commercials and has a starring role in most of them.
“Rob enjoyed dreaming up ideas for TV commercials even before we had hired a production company,” said Craig Rexroat, Vern Fonk’s COO, in a release. “Today with the passing of Rob the company will carry on but not without the impact of Robert A. Thielke III and the unforgettable brand that was built.”
The national insurance distribution company Confie acquired Vern Fonk in 2010.
The company wants customers, and commercial fans, to “honk when you drive by Vern Fonk” locations in Thielke’s honor.