A Canadian mom’s embarrassing day at the beach has turned into a growing movement.
Tanis Jex-Blake says she was recently taunted at the beach for wearing a bikini that showed stretch marks on her stomach.
Jex-Blake posted online about how it hurt her self-esteem.
Days later, dozens of moms put on their own bikinis to prove a point.
They also held signs that said “Wear your skin proud” and “Girls aren’t born hating their bodies. We teach them to.”
Jex-Blake attended the rally and was cheered on as she stripped down to her bikini. She said she appreciates the encouragement and hopes that a positive message about body image comes out of her bad experience.
“I don’t know any of these people,” Jex-Blake said. “But they’ve all come out to show their support, and they’re all rocking their bikinis. I love it.”