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The blue, black and white days of Instagram might become 33% less chromatic, as leaked screens showing the app’s next update posit a stark, black-and-white interface to come.
The new color scheme appears to be part of an effort to help photos, specifically color photos, pop more in a user’s feed. The icons have also undergone design changes. The camera button on the bottom bar is no longer singled out with a blue box around it, and the camera button in camera mode is now a grey ring rather than a blue circle. The activity button on the bottom bar is a simple heart rather than a heart in a speech bubble and the profile button on the bottom is the outline of a person rather than a user’s photo.
In a statement to Mashable, Instagram confirmed that it is testing the redesign with a small percentage of its user base, noting that this is a design test only. This means all functionality remains the same, at least in this stage of testing. “We often test new experiences with a small percentage of the global community. This is a design test only,” an Instagram spokesperson said.
Instagram tests a monochromatic redesign https://t.co/zkwhKmZcYP
For all the changes that Instagram has seen in i… pic.twitter.com/enNL6X31fE— Louz Wate (@LouzWate) April 26, 2016
Last month, Instagram rolled out support for 60-second videos to all users, saying video viewership has increased by more than 40 percent over the last 6 months. This update followed the company rolling out multiple account support to users. Most notably, however, Instagram recently revealed that it would switch to new personalized algorithms based on each user for displaying content, a change it later backtracked on after backlash from the public.
Agencies/Canadajournal
