Canada Journal – News of the World Articles and videos to bring you the biggest Canadian news stories from across the country every day
Jeep’s second Super Bowl ad of the night, which debuted at the start of the fourth quarter, grooves with a rap-like beat along with images drawn from the brand’s history as well as people from different cultures.
If “Portraits” pays homage to the brand’s past and the people who have formed it, the :60 video “4x4ever” is the battle cry meant to bind its global community and drive Jeep brand followers toward the future. In a custom music track created specifically for the brand and performed by Sony Music artist Morgan Dorr, “4x4ever” brings to life in song the idea that 4×4 goes beyond solely representing those who blaze the Trails of the Rubicon and Moab to living a life that is without boundaries, with lyrics conveying the attitude that embodies the vehicles’ off-road soul and on-road performance, all while fueling the dreams and aspirations of all adventurers around the globe. “4x4ever” is the cornerstone of the brand, telling the formidable story of capability that has transcended time and designs while providing a glimpse into the breadth of what it means to live 4×4 today, tomorrow, and to never say “never.”
In 2015, FCA sold more than 1.2 million Jeeps. By 2018, the company hopes that it will be able to sell more than 2 million Jeeps annually.
“Jeep burned two Super Bowl spots on its Jeep brand, which is already their strongest brand,” said Kelley Blue Book analyst Karl Brauer. “Both ads were very effective in portraying the rugged history Jeep has established over the past 75 years, and both will bolster what is already the most powerful SUV brand on the planet.”
Agencies/Canadajournal
