New Volkswagen Pink Beetle will officially become a thing (Photo)

Volkswagen drivers who are looking for a more vibrant colored Beetle will soon be able to buy a limited-edition fuchsia pink model.

Volkswagen of America announced earlier this week the fall release of a 2017 limited-edition Beetle called #PinkBeetle. The new vehicle will be painted Fresh Fuchsia Metallic and will be available in coupe and convertible. VW unveiled the new model as a concept car at the 2015 New York Auto Show.

The first vehicle ever to officially be named as its own hashtag, the exclusive run of #PinkBeetle models will be available in coupe and convertible configurations and will go on sale in the fall. Pricing of this value-oriented limited-edition model will be announced closer to launch.

The 2017 #PinkBeetle will be offered in limited quantities across the United States. With a 1.8-liter turbocharged direct-injection TSI engine and a six-speed automatic transmission, #PinkBeetle produces 170 horsepower and 184 pound-feet of torque, and is poised to become an immediate automotive trending topic.

Offered in its own unique shade of Fresh Fuchsia Metallic paint, the special edition Beetle model’s eye-catching paint is contrasted by gloss-black mirror caps and black running boards.

Coupes are fitted with 17-inch multi-spoke Linas aluminum-alloy wheels, while #PinkBeetle Convertible models feature the 18-inch five-spoke Twister design.

Both coupe and convertible versions have Bi-Xenon headlights with LED Daytime Running Lights, LED taillamps and LED rear license plate lighting as standard.

Interior design features of the #PinkBeetle include a black dashpad with surrounding pink accent and a leather-wrapped multifunction steering wheel with paddle shifters.

The Pink Club cloth seats are reminiscent of the signature plaid inserts of the GTI, replacing the classic design’s red striping with a perfectly-matched pink hue.

Standard equipment includes Volkswagen’s MIB II infotainment system, which serves as the foundation for the VW Car-Net App-Connect suite of features. App-Connect technology enables smartphone integration through three major platforms — Apple CarPlay, Android Auto™ and MirrorLink — allowing seamless connectivity for compatible devices.

Agencies/Canadajournal