YouTube will no longer place ads on videos will less than 10,000 total views, the company told the Wall Street Journal.
YouTube is changing how its partner program operates. Previously, anyone could sign up for the platform, create videos and share them with the world in the hopes that views would make money as a result of ad revenue. Unfortunately, the allowance of anyone to create videos as part of the program has caused numerous fake accounts to pop up, many of which are stealing original content.
“Today, more creators are making a living on YouTube than ever before,” Ariel Bardin, VP of Product Management said in a statement. “However, with this growth we’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it.”
The platform recently implemented a change where anyone can report an impersonating channel, and this new rule takes that measure one step further. Partner program ads will now no longer appear on videos until a channel reaches 10,000 lifetime views. This new measure will help protect original content made by the platform’s users, including the YouTube stars who made millions through their channels in 2016.
YouTube says the 10,000 view threshold is also “minimal enough” that even aspiring creators just starting out can reach the goal, too. Once you hit the magic number of views, YouTube will review your account activity, and if everything looks valid and aligns with their community guidelines and advertiser policies, they’ll begin serving ads on the creator’s channel. “Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules,” the statement explained.