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Lululemon (LULU), Hillshire Brands (HSH), Time Warner Cable (TWC), BlackBerry – these are brands that are very familiar to Americans. Hard to believe, but they may not be around by the end of next year. According to 24/7 Wall St. these companies are at risk of disappearing either due to the manic pace of mergers or because quite simply, they are not performing.
In March 2013, Lululemon was forced to pull a style of its yoga pants from shelves after customers complained that the fabric was too sheer. Months later, company founder Chip Wilson said in a TV interview that some women’s bodies “just actually don’t work” for Lululemon pants, prompting outrage.
Wilson apologized, but later announced he would be stepping down. Last summer, Lululemon CEO Christine Day also announced her departure.
Lululemon has since been dealing with declining sales and stock prices.
As for BlackBerry, 24/7 Wall St. says the smartphone pioneer is “about to run out of its nine lives.”
After a long list of painfully documented missteps by the company, which allowed competitors Apple and Android to overtake the market, BlackBerry’s revenue has “continued its multiyear slide,” 24/7 Wall St. notes.
This year’s list of disappearing brands also includes Facebook game provider Zynga, Alaska Air, Time Warner Cable and clothing company Aeropostale.
Agencies/Canadajournal
