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Toyota has released its new Super Bowl 2014 ad starring its new Highlander and famous actor Terry Crews.
Terry Crews is promoting the new Toyota Highlander for this year’s Super Bowl. The actor has been chosen by the Japanese based automaker, along with The Muppets, to promote the new Highlander. We won’t be spoilers and tell you all about the footage shot so you will have to scroll down and click the play button
This campaign, titled “Joyride,” promises to be anything but boring as the Muppets Crew tries to teach Terry Crew’s character a thing about “uborifying” his life. According to Jack Hollis, vice president of Toyota Division Markets at Toyota Motor Sales, “Our game-day spot shows how Toyota Highlander puts the ‘fun’ in function. Toyota vehicles are built to last and can even endure the most boisterous Muppets, a former NFL player as well as a center console full of chickens.”
The commercial is not the only part to this campaign. In addition to this, on February 2, the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander. Fans are invited to chat live with the Muppets via social media by tweeting @Toyota or using #NoRoomForBoring.
“We all grew up with Kermit and the Muppets, and that makes Toyota’s collaboration with Disney very special for us,” said Hollis. “The two brands share a focus on delighting guests, and this allows us to take them along on a fun ride.”
Agencies/Canadajournal
