Amazon dives into the smartphone game with the Friday release of Fire — a device that doesn’t let you stray far from the e-tailer.
Video : Amazon Fire Phone Teardown Review
In a press statement released on Friday, Amazon said that the Fire Phone with 32GB storage is available for $27.09 a month with AT&T Next 18 or $199 with a two-year contract while the 64GB version is available for $31.25 a month with AT&T Next 18 or $299 with a two-year contract. Customers in the region can also go for a contract-free Fire Phone which is available with a starting price tag of $649.
On announcing the availability of the Fire Phone, Ian Freed, vice president, Amazon Fire, said:
“We can’t wait for customers to experience Amazon Fire for themselves. Fire offers an amazing value for customers with innovative features like Dynamic Perspective and Firefly, access to Amazon-exclusive content and services, including Mayday, ASAP and more –plus premium hardware with 32 GB of memory –twice the amount leading competitors offer, as well as free, unlimited photo storage in the Amazon Cloud and 12 months of Amazon Prime included.”
To persuade customers, Amazon has bundled free 12-month subscription to Amazon Prime and 1,000 Amazon Coins (worth $10) to use on apps, games and in-app purchases.
Commenting on the partnership with Amazon on selling the Fire Phone, Jeff Bradley, senior vice president – Devices, AT&T, said:
“Fire pushes the boundaries of innovation, and is easy-to-use. Amazon has a vast content ecosystem that consumers know and love. AT&T has built a reputation of offering innovative devices with great pricing options – all on the nation’s most reliable 4G LTE network. Together, we’re thrilled to offer a device that will be as dynamic as its name.”
Amazon announced the Fire Phone as its first smartphone in June to take on all the market leaders. The Fire Phone comes with features such as Firefly integration and a 3D UI, called Dynamic Perspective. On the specifications side, the smartphone has a 4.7-inch HD IPS display, 2.2GHz quad-core Qualcomm Snapdragon processor, 2GB of RAM, 32GB/64GB storage and 13-megapixel rear camera.
Alongside mid-range specifications, the Fire Phone has certain unique features that distinguish it from the competition. In this regard, the smartphone has total four speakers on the front and its back and has four camera sensors on the front to enable 3D experience on the interface by judging the head movement of the users.