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Bret Michaels covers Lionel Richie’s 1981 US chart-topper with Diana Ross, “Endless Love”, in new viral video to promote Nissan that has been billed as “Tough Love”.
The popular rock icon even stars in a full-length music video that gives a tough new spin to the classic ‘80s power ballad “Endless Love” — complete with fire, smoke and an instrument panel-mounted Bret Michaels bobble head doll. The video is posted on YouTube and the song is available for download at NissanToughLove.com.
Using the theme “The tougher we test them, the more you love them,” the campaign is directly aimed at small business owners looking for durable, efficient cargo and passenger vans.
Bret Michaels also appears in a series of videos shot at Nissan’s Arizona Testing Center. Nissan commercial vehicles endure more than 6,600 tests during the development process, including being put through a heat chamber, salt spray tunnel, frame twister, shaker machine, pothole-ridden roads, and grueling brake tests.
“As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans, but do it in a way that gets business owners’ attention,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.
“Bret Michaels, with his reputation as an enduring icon of rock, was not only a perfect fit for the vehicles, he was also a valued collaborator in developing the “Tough Love” campaign. With his entrepreneurial spirit, he understands the needs of small business owners for trucks you can depend on.”
Agencies/Canadajournal
