Burger King proposed teaming up with McDonald’s to promote world peace, complete with a ‘McWhopper,’ burger to be made available at a one-day pop-up restaurant. McDonald’s declined the offer Wednesday morning.
Calling for a one day burger-war ceasefire, the fast food chain proposed to set aside differences and create the McWhopper – a hybrid of each company’s signature burgers, the Big Mac and the Whopper.
The fast food giant has also set up a website to make its proposal, even suggesting a recipe for the new hybrid burger: it will contain six ingredients from the Big Mac (cheese and special sauce) and six from the Whopper (the flame-grilled patty and onions).
Burger King says the McWhopper would be sold for one day at a pop-up store in Atlanta, Georgia – a meeting point between both company’s headquarters – and sales would benefit Peace One Day, a non-profit organization campaigning to make Peace Day Sept. 21.
“Let’s make history and generate a lot of noise around Peace Day. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day,” Fernando Machado, senior vice president for global brand management at Burger King, said in a statement.
McDonald’s however seemed to shy away from the McWhopper collaboration in a Facebook post. McDonald’s CEO Steve Easterbrook said: “Dear Burger King. Inspiration for a good cause… great idea, We love the intention but think our two brands could do something bigger to make a difference.”
McDonald’s is yet to officially decline the offer.