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OK Go goes zero gravity in spectacular new music video shot aboard Russian airplane.
The pop group, famous for their elaborate, one-take music videos, released the video for “Upside Down & Inside Out” Thursday morning, what they claim to be the first ever video to be shot in zero gravity.
The concept for “Upside Down & Inside Out,” a track off the band’s 2014 album Hungry Ghosts, was inspired by new advances in commercial space travel. “When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space,” says OK Go singer Damian Kulash, Jr., who also co-directed the video. Figuring it might as well be them making art in space, the band partnered with S7 Airlines and spent several weeks at the Yuri Gagarin Cosmonaut Training Center for ROSCOSMOS filming the video.
The result is a colorful explosion of disco balls and piñata innards raining down (and up) on the band’s aerial dance moves. As the lyrics go, “gravity’s just a habit.”
Agencies/Canadajournal
