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Samsung has announced its latest acquisition, the company is buying NewNet Communication Technologies.
While not as well known as Harman International Industries (connected vehicles), or Viv (a Siri rival, from the original makers of Siri), NewNet’s acquisition is pretty interesting as it hints at a major shift in Samsung’s mobile offering.
Get the message?
Samsung could be targeting its own factory messaging product; a rival to iMessage, WhatsApp or other competing instant messaging tools.
Samsung calls the purchase of NewNet a “critical milestone” for the company and also, quite richly, the communications industry in general.
Describing NewNet’s offering as an end-to-end GSMA-compliant RCS solution, Samsung hopes it will accelerate the deployment of RCS-enabled networks, “providing consumers with a ubiquitous standards-based messaging and communications platform”.
The cost of the acquisition has not been revealed. Whatever the figure, it would no doubt be dwarfed by Samsung’s other purchase this week.
Vehicles all the way
On Monday (14 November) Samsung revealed its $8bn acquisition of Harman International Industries, the South Korean company’s biggest acquisition ever.
Harman is a major player in both audio equipment and connected cars, with over 50pc of its $7bn sales in the past 12 months dedicated to the latter.
Samsung is confident that the deal will “immediately” change the game, giving it “significant presence” in the connected automotive electronics world, which has been a strategic priority for the company, potentially growing it to over $100bn by 2025.
However, for Samsung’s mobile devices, it is perhaps the purchase of Viv last month which is more interesting, given the NewNet news.
Agencies/Canadajournal
