Samsung launches new social network called Waffle (Video)

Samsung is after a slice of the social networking pie – or perhaps waffle is more appropriate.

At any given moment, thousands upon thousands of people can be found plugged in and online, thumbs scrolling through social media feeds, eyes glued to seemingly unrelated photos and videos posted by their friends.

Yet, despite the diversity of current platforms, many share a common limitation. Namely, they only allow users to individually publish content.

Waffle, a new content-sharing application, hopes to change that. Boasting a user interface that resembles the grids on a waffle (hence the name), the app enables users to create a new feed of expandable content. They can also add to existing related content, as if contributing to a communal graffiti wall.

For example, a travel enthusiast might start a feed with a photograph taken on her latest trip to Tokyo. Then, others might add, say, a digital doodle of a sumo wrestler, a quote about traveling or an image of some beautifully plated sushi. In this way, Waffle offers a new, differentiated service that illustrates multiple points of view to generate a collaborative story.

“Waffle enables users to add their own perspective to someone else’s content, and vice versa,” says Joseph Kim, Creative Leader of the project. “These doodles, images and messages converge into entirely new content.”

https://www.youtube.com/watch?v=2U8c-7CnYrE

Agencies/Canadajournal

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