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Moments launched late last year as a way for Twitter to own the news its platform generates – and it’s just gained one awesome new feature.
Twitter has teamed up with SoundCloud to integrate music directly into the Moments platform.
Moments curators can now include tweets with SoundCloud embeds, meaning users can start listening to tracks with a simple swipe to the right or left.
However useful you find Moments right now, this new tie-in could be a big deal for music fans. Stereogum has already launched a playlist of its favorite songs of the moments, demonstrating how it can be used for music discovery.
It also gives SoundCloud musicians some much-needed extra promotion. There’s only a handful of brands using it for now, but this looks set to change as the feature rolls out.
Agencies/Canadajournal
