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Pfizer Inc., the manufacturer of Viagra, one of the world’s top-selling drugs for erectile dysfunction, has changed its drug-marketing approach. On Tuesday, the company’s new commercial for Viagra will air on television. Unlike all of its commercials in the past, this one will target a new group of people: women.
The new 60-second ads will feature a middle-age woman speaking to men affected by erectile dysfunction.
“So guys, it’s just you and your honey. The setting is perfect. But then erectile dysfunction happens again,” she says in the commercial, which is slated to run during CSI, Blue Bloods, and 48 Hours.
Pfizer marketing chief Vic Clavelli said the female-focused ads are more direct, as opposed to the old ones “built around very subtle innuendo.” The new ads reflect the pharmaceutical giant’s fears that Viagra isn’t holding up.
Sales fell 8 percent last year, and it will get a generic competition in the U.S. in three years.
Agencies/Canadajournal
My guess is there’d be a whole lot less ED if dudes were climbing into bed wit dat chic